On the other hand, the product called AdBlock (notice the “B” in capitals) was originally developed in 2009 after a crowdfunding campaign by Michael Gundlach in New York City. After version 0.5, the project was abandoned until Michael McDonald improved on the original ad blocker in 2006, renaming it as “ Adblock Plus (ABP).” The product is currently managed by Eyeo GmbH, a German company. It was created for Firefox in 2002 by Henrik Sorensen, a Danish developer. The ad blocker currently known as “Adblock Plus” was originally called Adblock 0.1. The names of both products have changed quite frequently which is what causes the confusion. While both products are equally good in many ways, they have their own specific advantages in a few areas.
In this article we compare the two ad blockers for their effectiveness in blocking ads, the level of customization possible, and important features such as whitelisting. They have each evolved from browser extensions specific to Firefox and Chrome to support multiple browsers and platforms. Even though the names sound very similar, the products were developed by different companies.
AdBlock and Adblock Plus (ABP) are two of the most popular ad blockers.
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